Asia is home to 172 million Muslims, as well as the earth’s second-premier market for dating applications. However, Indian women say Muzz was a bad matches.

• India has got the planet’s 3rd-premier Muslim populace, behind Muslim-bulk places Indonesia and you may Pakistan. Muzz really wants to tap this market.
• Indian Muslim profiles on the app, whether or not, are not quite convinced Muzz ‘s the secure place they claims to be.

Given that Covid-19 lockdowns spurred the brand new interest in matchmaking programs throughout the world, inside the Asia, they unsealed the doorway having Muzz. A marriage-concentrated matchmaking application to have Muslim teens, Muzz has actually over 8 million players out of more than 190 nations. It has actually battled to reproduce their internationally triumph from inside the Asia, the home of the brand new world’s third-prominent Muslim population.

From inside the 2019 and you may 2020, Muzz noticed highest seasons-on-12 months development in application download pricing in Asia compared to the the all over the world performance, based on app statistics system . When you look at the 2019, their Bing Gamble and you may Software Shop downloads enhanced by 139% year-on-12 months inside the India, and also in 2020, it rose by nearly 190%. Nevertheless app’s gains seems to be slowing within the last 2 yrs. Muzz’s chief purchases administrator, Sim Ahmed, refuted so you can touch upon the new wide variety. “Muzz’s list-highest year for increases is 2021, which have a moderate ,” the guy informed Remainder of Community. “Looking at the 2023 style in Asia, Muzz need to have a different number seasons whenever we extrapolate that out.” Ahmed did not express one study to support their report.

Bad user experience and you may too little done encryption try one of an element of the reasons for having brand new app’s sinking popularity inside the Asia, Muzz pages and you can cybersecurity masters informed Rest of Community.

“It’s no different than Tinder or even the others. In a few days of creating a visibility, my personal DMs had their great amount of dick pictures,” a content manager, who’d put Muzz on and off between 2017 and you can 2019, informed Rest of Business. She asked privacy to guard their own identity.

Muzz keeps more than 230,000 profiles for the India, Ahmed stated, rather than making clear when the they were month-to-month productive pages. The guy said the brand new application features triggerred more dos,000 marriage ceremonies in the country. “We want to guarantee that i carry out acts into the Asia ukrainebride4you site real? in the a manner in which respects Indian Muslims, respects its Indianness and you may Muslimness, so we become around into the right message as well as the newest correct time. All of that is happening [at the back prevent],” Ahmed told you.

Muzz, new planet’s biggest Muslim dating software, is actually battling inside the Asia

Almost 50% off India’s people is under 25 years, deciding to make the nation next-largest , relationships programs produced doing $323 billion having around the world players, in addition to Tinder, Bumble, OkCupid, and you may Rely, who have also committed to the Indian from the a great London-centered previous funding banker, Shahzad Younas, wants a portion of this cake.

Regarding the Indian perspective, in which matchmaking is still largely taboo, Muzz’s book offering suggestion is potentially a great fit: “Do not date. We become people partnered,” Younas told Remainder of Community. Asia houses over 172 mil Muslim someone – ranks 3rd immediately following Muslim-majority places such as Indonesia and you can Pakistan – which gives the new software a big audience.

“When we see reviews during the market, Pakistan is the clearest investigations indeed there,” Ahmed said. “This is simply not to say that there isn’t grip within the India. It is simply you to definitely Pakistan has been a less complicated marketplace for you.” Revenue Muzz dedicatedly so you’re able to Indian profiles are “one thing the audience is considering over the next few days,” he additional.

Based on Ahmed, around a third out-of Muzz pages within the India is actually female, in line with the app’s internationally associate pattern. Getting Indian Muslim female, the present day sociopolitical environment is an issue whenever signing up for an online dating app one specifically suits a fraction faith.